ABOUT US


Moodie Insights becomes the newest part of the Moodie International family. Moodie Insights was founded in 2018, by Martin Moodie & Craig Mackie, to help drive deeper commercial insights and informed decision making through the application of Business Intelligence & Advanced Analytic Solutions. Our deep industry expertise and knowledge, coupled with state of the art proprietary technical software solutions, allows us to provide bespoke and custom analytics to identify and action growth opportunities in your business. Martin Moodie created Moodie International and The Moodie Davitt Report in 2002. His company is the most neutral, trusted and credible information provider in the Travel Retail sector.

Martin Moodie

MARTIN MOODIE

Executive Chairman
The Moodie Davitt Report
and Moodie Insights

"It has been a long held frustration of mine that as an industry we are not doing more to harness the immense power of data available within the sector"

Craig Mackie

CRAIG MACKIE

General Manager
Moodie Insights

“Over the last 10 years we have seen rapid developments in the application of technology to drive a greater level of informed decision making. Emerging technologies such as Predictive analytics, machine learning and artificial intelligence offer potential to transform the speed and effectiveness of the way we make decisions in our organisations.”

As General Manager of the Moodie Insights team, Craig Mackie has a passion to help drive deeper and more actionable commercial insights from data. With over 20 years-experience with major Multi Nationals like Diageo and GlaxoSmithKline, Craig has held a variety of Senior Executive roles in both Commercial and Marketing positions, across a wide spectrum of geographies including Europe, South East Asia and China.
Craig has vast experience of helping shape commercial strategy and growth drivers by harnessing the power of data and insights to drive performance through informed decision making.

WHAT WE DO

Moodie Insights has established a strategic partnership with Summit Australia, which provides acclaimed Business Intelligence and Advanced Analytics solutions to over 250 major retailers and brand owners, including big names such as Coca Cola, Qantas and
7-11. They have well established and strong reputation across most sectors including Retail, Quick Serve Restaurants, Airlines and Convenience chains.

Summit Australia have over 20 years-experience harnessing the power of transaction data to drive more informed and commercial decisions that in turn drive business performance and ROI.


COMMERCIAL INSIGHTS


“Over the last 10 years we have seen rapid developments in the application of technology to drive a greater level of informed decision making. Emerging technologies such as Predictive analytics, machine learning and artificial intelligence offer potential to transform the speed and effectiveness of the way we make decisions in our organisations.”

Our focus is on providing real time, actionable and commercially focused insights. The foundation of this is using Transaction Level data to drill into performance based on detailed product level, time of day and day of week data. We are able to help you understand the drivers of growth, including whether it is attributable to Traffic Increases, Average Spend or Items per transaction. We then use this to deep dive into category and product level opportunities.

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As each outlet will be unique we are also able to cluster stores or outlets based on customer dynamics to provide bespoke commercial solutions tailored by store type. Our tools can also isolate sales by Shopping Missions within your business, quantify them and track your business performance.


Transaction Data Analytics
Price and Promotion Optimization
Tailored solutions to your unique Shopper Profiles
Digital and Traditional Marketing
Range Planning
Basket composition analysis
Targeted Marketing & Promotions
Store Cluster Analytics
Analysis by Shopping Missions
Resource planning
Store and Shelf Optimize

HOW CAN WE HELP YOU

“The key point of difference for our business is how user friendly our tools are, making it much faster, and more efficient for our partners to understand and action changes in their business in real time.”

This used to be only the domain of Data Science experts, however our tools enable any Commercial Leader to quickly understand the drivers of performance within their business. In the past the process to optimise Range and Assortment, review Promotional Effectiveness or understand the impact of Price changes required quite long and tedious work for Specialist Category Management or Market Intelligence team members. Many of these processes now can be automated, allowing any member of the team to access sophisticated analytical techniques & data visualisations that improve clarity, consistency and efficiency.

DATA PROTECTION


As part of the Moodie International Group of Companies we bring a long-standing reputation for trust and credibility within the Travel Retail channel. We utilise sophisticated, secure and proprietary Data Processing technology that allows us to process millions of unique transactions, and rapidly harness this information into user-friendly tools. Through Summit, we are already trusted by over 250 retailers and brands. Security of your data is paramount to our business.

Any data is subject to agreed CONFIDENTIALITY AGREEMENTS and will only ever be used in ways that are mutually agreed within clearly defined contracts. We do not receive any personally identifiable information with all data being anonymised before it is processed.

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SECURITY

Trusted by over 250+ retailers with industry leading technology and security solutions

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TRUST

Part of Moodie International we bring a long standing reputation for trust & credibility

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CONFIDENTIAL

All data is subject to mutually agreed Confidentiality Agreements

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ANONYMOUS

We never receive, collect or store any personally identifiable information

CONTACT INFORMATION

  • Willow 49, 234/5 Sukhumvit 49,
    Bangkok, Thailand 10110
  • +66 994 301 761
  • moodieinsights.com

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